Coffee Island Brought the Best of Brazil to the Heart of London

We were honoured to host a cupping session last week for the Brazilian Specialty Coffee Association (BSCA). Internationally recognised as the vanguard of specialty coffee production in Brazil, BSCA is known for its continuous action in the promotion of Brazilian producers.

 

Coffee Island was the first stop on a European tour, including Budapest, for Europe’s Greatest Coffee Event. Attendees included representatives from Capricornio Coffees, Carmocoffees, Fazenda Barinas, Camocim, Fazenda São Lourenço, Grupo Veloso and Luiz Estate Coffee.

During the session, BSCA proved why Brazil is not only the world’s largest coffee producer but also the most sophisticated.

In showcasing the science behind cupping, representatives revealed how coffee beans are affected by a variety of factors, such as the genus of the coffee tree, the country and region of origin, soil characteristics and its slope, temperature, humidity, sunshine and the way the coffee fruit is collected and processed.

They then went through the strict procedure of cupping step by step, from sniffing the ground beans and slurping each sample to judging each varietal on aroma, taste, acidity, sweetness, body and aftertaste.

Many thanks to BSCA for demonstrating how cupping is not only one of the most important stages of coffee production but also the most entertaining. To learn even more details about thecupping, please read BSCA Cupping Session.

We look forward to welcoming similar organisations and associations to showcase their products in the cosy environment of our shop in Leicester Square.

Go to www.coffeeisland.co.uk for more information.

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About Coffee Island

Known as “the coffee nerds” with stores spread across the Mediterranean, Coffee Island specialises in the fine art of specialty coffee brewing. Sustainability, customisation and unique products are the core of Coffee Island’s philosophy. Its first London shop has just opened in the effervescent West End on 5 Upper St Martin's Lane, WC2H 9NY, just two minutes from Leicester Square tube station and five minutes from Covent Garden tube station.

Coffee Island has been a member of Specialty Coffee Association of Europe (SCAE) since 2010. Additionally, it is a member of the Specialty Coffee Association of America (SCAA), the world’s largest coffee trade association counting nearly 3,000 company members. Four Coffee Island staff members are Q Graders.

Coffee Island has recently been awarded Best Coffee Chain – Southern Europe at the Allegra European Coffee Awards 2016, the most prestigious awards in the European coffee and food-to-go sector.

Contact

5 Upper St Martin's Lane, London, WC2H 9NY UK PR OFFICE Unit 3 Canbury Business Park, Elm Crecent KT26HJ Kingston Upon Thames London - UK

+44 (0)20 33025560

alexander@prmediaco.com

www.coffeeisland.co.uk